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Passive Online Earnings Report #3 – September 2011

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At least I’m managing one post on this site per month.  In short, September was better than August, but worse than July.  Here’s the deets:

My iOS interval timer, WOD Timer brought in its average monthly share.  Adsense actually didn’t do too badly considering that September (like the previous umpteen months) didn’t involve any SEO or traffic “tactics”.  Unlike the previous two months, however, there was no affiliate income.  Not that I usually generate much affiliate income, but I was getting used to the Linkshare cheque.

As for my BlackBerry PlayBook apps, Awesome Timer did nearly the same as last month, but an interesting note about Beats Brainwave Entrainment – September saw more than double what we saw in August.  Last month I hinted at dabbling in some App Store marketing techniques and although I can’t say for certain at this point, it does seem that my efforts weren’t for not.

Take a look at the following charts.  The bottom chart shows the purchases of Beats Brainwave Entrainment.  Around September 8th, the purchases started spiking higher with more day to day sales than the previous month saw.  Around that same time, I released a free version of the app that was restricted to a single function.  The free version also contains a link to the full version in App World and every time the free app is started on the device, a nice banner pops up and reminds the user about the extra functionality in the full version.  Low and behold, this marketing technique suggests conversions, as the chart shows.

We’re still talking small potatoes here and perhaps that’s partly due to the market share that the PlayBook has.  But October sales of Beats have continued to show strength and I’m also surprised to see a little bit of increase in sales of Awesome Timer for the PlayBook as well.  Certainly looking forward to my results for this month.

Stay tuned…


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